Why do Nonprofit Organizations need a Customer Relationship Management (CRM) Platform?
Every constituent is unique and is following their own unique path. Sending out mass emails and generic communications isn’t enough to engage and compel constituents.
In today’s world nonprofit organizations, even at the grassroots level, need to leverage the same tools and techniques that fortune 500 companies do to connect and engage with constituents at a more personal level. There is a growing need to tailor your outreach efforts to the individual you’re engaging with — taking into account their history with your organization, interests they’ve shared with you in some way, and engaging via the channel(s) that will produce the most meaningful outcome.
Enter the Salesforce Nonprofit Success Pack (NPSP).
An app which sites on top of Salesforce Enterprise Edition, NPSP is preconfigured specifically for nonprofits as an easy-to-use fundraising and constituent management solution, designed to make the daily life of a NPO a little easier. NPSP is a free, open-source product, developed in partnership with the Salesforce.org community to meet the specific needs of nonprofits.
The NPSP can help organizations:
- Manage contacts and households, donation payments, organization account and affiliations, and grant lifecycles.
- Track relationships between contacts, donations and recurring donations.
- Automate, personalize and track outreach efforts on a contact level and roll-up to a household level.
- Leverage all of the features of Salesforce CRM.
- Accelerate your transformation into a Connected Nonprofit.
- Replace very costly fundraising and donor management products, like Raiser’s Edge, with the more powerful and cost-effective NPSP.
Your organization could be eligible for the Power of Us Program.
Through the Power of Us program, eligible organizations can purchase — or in some cases, receive technology donations of — certain Services delivered by Salesforce.com to help expand our collective impact.
The Power of Us Program includes:
- 10 Enterprise Edition CRM Lightning subscription at no cost
- Discounts on additional subscriptions, products, and/or services from Salesforce.org
- Discounts on Salesforce training
- Discounts on Salesforce events
- Access to nonprofit- and education-specific user groups, events, and webinars
- Discounts on the price of certain Non-SFDC Applications available on the Salesforce AppExchange
This means you could be up and running with Salesforce and the Nonprofit Success Pack… for FREE! There are eligibility criteria of course, and you’d want to work with a Salesforce implementation expert, such as TechShare Group Inc, to get you up and running and have your Salesforce org configured to perfectly match how you run your operations — however you could be starting your transformation to a Connected Nonprofit sooner, and for less money, than you think.
Want to learn more about how the Nonprofit Success Pack could help your nonprofit organization?
- Reach out to me by email here.
- Check it out on the web here.
- Download the free E-Book here.
- Download the free data sheet here.
Michael is a digital veteran, with over 20 years experience in the internet and software development and delivery space. Michael began his career as a graphic designer, moving into web development and programming, then onto leading development teams and eventually moving into the client service, strategy and sales side of business.
